Aussie clothing brand Unit has just announced that they have signed FMX legend Robbie Maddison as part of their new moto team. Maddo was one of Unit’s first pro athletes back in 2004, and he sounds stoked to be back with the brand.
“As one of UNIT’s first-ever riders I definitely feel proud to return to the brand in this exciting new phase of its technical program,” said Maddison. “I’ve been welcomed back into the tight-knit UNIT family with open arms and it is exciting that the team is eager to take my design and development cues on the technical ranges they are bringing to market.”
Check out Maddo’s ‘Welcome Home’ edit below:
UNIT General Manager Joel McDonald welcomed Maddison back to the brand, heralding the partnership as a milestone moment in its 16-year history.
“We are thrilled that Robbie is once again part of the UNIT Family after forming the foundations of the brand well over a decade ago,” said McDonald.
“His feats and achievements form the most significant moments in the history of FMX, and he truly is the modern-day Evel Knevel.
“His motivation and enthusiasm is infectious, and his desire to progress even further beyond what he has already achieved is truly remarkable.
“Maddo will not only be the global face for our technical line, but is also assisting deeply in the design and development of future ranges. This insight and feedback will be truly invaluable as the brand widens its footprint in the space alongside its established apparel offering.”
Maddison rides with UNIT’s Armatech MX series of premium jerseys and pants, and will feature in the brand’s 2019 expanded range release from July.
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