Legendary motocross kit brand SHIFT MX have unveiled their all new MX18 product lineup, offering completely redesigned MX kit that might just be their coolest motocross range yet. Named the PURE campaign, the new 2018 Shift collection puts a premium on rider benefits, focusing on the critical aspects of performance product and stripping away any unnecessary excess.

The 2018 Shift range sees a complete redesign of the 3LACK, WHIT3 and RECON collections, as well as the introduction of the new Shift WHIT3 Label MX helmets and boots.  

The new Shift 3LACK and WHIT3 Label lines have used less weighty TPU trims and other unnecessary details. The result is less weight and increased benefits across fit, ventilation, and flexibility. The performance driven 3LACK Label line focuses on ventilation and rider movement, while the WHIT3 Label line is crafted to give core riders the essentials in durability and fit at an unbeatable price.

Blue Label

“The world’s most advanced racewear, Blue Label radically pushes the boundaries of performance, comfort and flexibility for unmatched benefits across weight, fit, durability and moisture management.” Shift MX

Black Label

“Technical, race ready gear with an uncomprimised fit, undeniable style and unbeatable value, Black Label is Shift’s premium racewear offering.” Shift MX

White Label

“Shift’s all new Whit3 Label sets out to elevate expectations for quality, value and style through simplistic innovations that give you more of what you need and less of what you don’t.” Shift MX

“Shift has always come from an authentic and pure place, rooted in the desire to do something different on our terms. For the MX18 collection we distilled this design approach even further and carried it through the entire line,” states SHIFT’s Business Unit Director, Jayson Wickenkamp. “The goal was not to just make great products, but to make products that keep the riding experience pure through simplistic innovations and great design.”

For More details on the Shift 2018 MX kit range, head over to Shift.com

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